Independent consulting · International delivery

Operational expertise for growing iGaming businesses.

Customer operations, CRM, retention, VIP management, reporting and Portuguese-speaking market expertise for international iGaming companies.

Practical operational support informed by more than a decade of experience across customer management, retention, payments, fraud prevention, marketing support and remote iGaming environments.

10+ yearsiGaming operations
Brazil · PortugalRemote delivery
B2B onlyIndependent practice
Customer OperationsCRMRetentionVIP ManagementCustomer SupportKPIsBrazil MarketPaymentsKYCFraud PreventionMarketing Management

Expertise

Selected operational support, shaped around the business context.

Focused work across customer operations, commercial communication and practical coordination—without inflating scope or promising unsupported outcomes.

01 / OPERATIONS

Customer Operations

Customer-facing workflows, issue prioritisation, escalation paths, communication standards and support routines for international and remote operating environments.

Typical deliverables
  • Workflow review
  • Escalation mapping
  • Communication standards
  • Operational routines
  • Support process recommendations
02 / LIFECYCLE

CRM & Retention

Customer lifecycle analysis, segmentation, reactivation workflows, campaign support and retention-focused operational coordination.

Typical deliverables
  • Lifecycle review
  • Segmentation logic
  • Reactivation flows
  • Retention calendar support
  • Churn-risk observations
03 / CAMPAIGNS

Marketing Operations

Operational support connecting CRM, promotional campaigns, content updates and market feedback to improve communication and campaign execution.

Typical deliverables
  • Campaign calendars and checklists
  • Customer segmentation
  • Email and LiveChat workflows
  • Brazil-market adaptation
  • WordPress and HTML/CSS/JS content implementation
04 / ACCOUNTS

VIP & Account Management

Portfolio review, customer-value analysis, relationship support, prioritisation criteria and structured follow-up for higher-value accounts.

Typical deliverables
  • Portfolio assessment
  • Prioritisation model
  • Follow-up routine
  • Service standards
  • Issue escalation
05 / INSIGHT

Reporting & Operational KPIs

Operational reporting, customer database analysis, turnover and value indicators, campaign observations and management summaries.

Typical deliverables
  • KPI framework
  • Report structure
  • Portfolio analysis
  • Executive summaries
  • Dashboard requirements
06 / MARKET

Brazil Market Operations

Operational perspective for international teams serving Brazilian customers, including communication, customer behaviour, promotions, support expectations, payments and market feedback.

Typical deliverables
  • Brazil-market operational review
  • Customer communication review
  • Campaign localisation feedback
  • Support adaptation
  • Market observations
07 / PROCESS

Process Improvement

Mapping operational gaps, reducing avoidable manual work, clarifying responsibilities and creating practical procedures for recurring activities.

Typical deliverables
  • Process mapping
  • Playbooks
  • Responsibility matrix
  • Task prioritisation
  • Implementation support

Markets

Operational context across Brazil, Portugal and remote teams.

Experience is presented for the markets and working environments directly supported by the professional record.

BR / BRAZIL

Brazil

Hands-on experience with Brazilian customer operations, communication, lifecycle, payments, promotions, KYC, fraud indicators and player support.

PT / PORTUGAL

Portugal

Professional experience developed within Portuguese iGaming organisations and international operating structures.

INT / REMOTE

International Remote Teams

Experience working remotely across functions including management, support, marketing, affiliates, payments, fraud prevention and technical workflows.

Additional markets may be assessed on a project basis. Local regulatory or legal advice is not provided.

How I work

A focused path from context to practical execution.

Each engagement starts with the operating reality, available data and the priorities that matter now.

Consulting projectMonthly advisoryFractional operations supportSelected outsourced support
01

Operational Assessment

Understand the context, current workflows, constraints, data availability and immediate priorities.

02

Focused Action Plan

Define practical recommendations, responsibilities, deliverables and realistic implementation priorities.

03

Implementation Support

Support selected changes, documentation, communication routines, reporting structures or operational coordination.

04

Reporting & Optimisation

Review progress, document observations and adjust the operating approach based on evidence and business context.

05

Cross-functional Alignment

When relevant, connect customer operations with CRM, marketing, affiliates, payments, support and technical teams.

Professional profile

Hands-on experience across customer and operational functions.

Diogo Escobar is an iGaming operations consultant with over 10 years of experience working in international iGaming environments across the Brazilian and Portuguese-speaking markets. His expertise includes CRM operations, customer lifecycle management, retention strategies, VIP account management, player reactivation, operational reporting, KPI analysis, payments, KYC, fraud prevention, marketing operations and cross-functional collaboration. His work focuses on improving operational efficiency, customer engagement and decision-making through structured processes, performance insights and practical business solutions.

Since 2015, he has worked across customer-facing and operational roles connected to Portugal and Brazil. His experience includes daily customer database analysis, turnover and customer-value monitoring, reactivation through phone, email and LiveChat, promotional and account support, CMS and WordPress updates, operational reporting and collaboration with management, marketing, affiliates, payments, fraud prevention and support teams.

His approach combines operational discipline, customer experience, CRM logic, technology-supported workflows and a practical understanding of how management and technical functions interact.

2020 — PRESENT

Customer Management / CRM & VIP Accounts

International iGaming environment — Portugal / Brazil Remote

  • CRM, CMS and KPI monitoring
  • Customer database analysis
  • Lifecycle, value and turnover observations
  • Reactivation by phone, email and LiveChat
  • VIP and account support
  • Issue escalation and team coordination
  • WordPress and HTML/CSS/JS creating/updates
  • Operational datasets and reports
2015 — 2019

Brazil Market Operations

Support, Marketing, Fraud/Payments & Social Media — Portugal

  • Brazilian support by LiveChat, email and phone
  • Retention and reactivation support
  • Team-leader assistance and onboarding support
  • Payments, transfers and KYC analysis
  • Risk-indicator monitoring
  • Marketing, affiliate and community initiatives
  • Social channels
  • Operational reports and market feedback

Continuous development

Business, technology and continuous development

Diogo combines extensive operational experience with continuous development in technology, systems and business management. His ongoing studies and training in Systems Analysis and Development strengthen his knowledge of software, data, automation and digital operations.

His background also includes studies in Informatics Engineering at ISTEC Lisbon, practical familiarity with CMS, WordPress and HTML/CSS/JavaScript, academic exposure to Python, C and C++, productivity suites and AI prompt engineering.

Selected contribution areas

Relevant experience, presented with discretion.

Examples are intentionally anonymised and do not imply current institutional partnerships or public client endorsements.

Brazilian Customer Operations

Supported customer management, lifecycle monitoring, retention, reactivation and VIP/account workflows for the Brazilian iGaming market.

Cross-functional Operations

Worked across support, marketing, affiliates, payments, fraud prevention and management functions, contributing operational context and customer-facing observations.

Portuguese-language Brand & Market Positioning

Contributed practical market and naming observations for a Portuguese-language gaming brand.

Remote Management & Technical Coordination

Supported operational workflows involving customer data, CMS updates, reporting and communication between management and technical functions.

Public case studies and client references are limited by confidentiality and authorisation requirements.

Contact

Discuss an operational challenge or selected consulting engagement.

Initial conversations are confidential and focused on understanding the operating context, scope, priorities and potential fit.